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I Get It. You Need To Pay The Bills

Too many businesses get caught with no cash flow. The quick fix is to discount prices and start advertising promotions. It may seem like a good idea, a quick way to raise funds and it could easily make things worse.

You still need to have a plan in place. You cannot just slash prices and offer […]

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By |August 15th, 2017|Categories: Print and Direct Mail|Tags: , |Comments Off on I Get It. You Need To Pay The Bills

Size Matters But What You Do With It Really Counts

Yes, size matters! It isn’t always bigger that’s better though. It’s all about what you do with it really counts.

 
Will the ad stand out?
Does it catch the reader’s attention? For any ad to be successful it must be seen. Bigger isn’t necessarily the answer to standing out. The ad’s design matters here. The colors used, […]

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By |July 17th, 2017|Categories: Print and Direct Mail|Tags: , |Comments Off on Size Matters But What You Do With It Really Counts

Yes You Built Your Business But If You Want Customers…

Setting up business is a daunting task.
You have a great idea, come across a great opportunity and you’re sick of working for someone else. Fate has stepped in. I have seen many business owners set up, sit back, wait and closed after 6 months.  Why?

They spent a bunch of money on setting up the best […]

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By |February 16th, 2017|Categories: Print and Direct Mail|Tags: , , |Comments Off on Yes You Built Your Business But If You Want Customers…

Making An Offer Specifically For New Customers Makes Sense, Right?

We all want new customers so making an offer specifically for them makes sense, right?

As a consumer, here is my problem:

Why would I go back to a store I have been loyal to and find myself standing next to a first timer who gets a better deal than me? Or whose name you know better. […]

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By |January 24th, 2017|Categories: Relationship Marketing|Tags: , , |Comments Off on Making An Offer Specifically For New Customers Makes Sense, Right?

How Important Is It To Meet Your Deadlines?

We all have them, whether it’s for a family, personal or business event. If deadlines are not met, there are consequences.

For many small businesses, missing a deadline can be disastrous. But, many have the ability of setting their own. This provides a margin of safety.

 
Meeting deadlines is a 2 way street.
When running a magazine like […]

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By |December 25th, 2016|Categories: Print and Direct Mail|Tags: , |Comments Off on How Important Is It To Meet Your Deadlines?

Expiration Dates: How To Create That Sense Of Urgency NOW

Print marketing can be used for a variety of purposes.

Branding – maybe you are a new business and want to get your name out there and pull people through the doors.

Top of Mind Awareness – People know who you are or about your product but you don’t want them to forget when they are ready […]

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By |November 13th, 2016|Categories: Print and Direct Mail|Tags: , |Comments Off on Expiration Dates: How To Create That Sense Of Urgency NOW

THE POWER OF PRINT IN A DIGITAL WORLD, by Alyssa Grossman, LaunchSquad

Great article – originally posted on LaunchSquad
MAR 31 THE POWER OF PRINT IN A DIGITAL WORLD

By: Alyssa Grossman

At LaunchSquad, we probably hear the word “digital” upwards of 100 times a day (disclaimer: that might be an understatement). Digital connects us to one another and the brands we love. Digital means forward-thinking. Digital is the future.

Suffice […]

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By |March 31st, 2015|Categories: Press|Tags: , , |Comments Off on THE POWER OF PRINT IN A DIGITAL WORLD, by Alyssa Grossman, LaunchSquad