Yes, size matters! It isn’t always bigger that’s better though. It’s all about what you do with it really counts.

 

Will the ad stand out?Size Matters But What You Do With It Really Counts

Does it catch the reader’s attention? For any ad to be successful it must be seen. Bigger isn’t necessarily the answer to standing out. The ad’s design matters here. The colors used, images and the font can create more visual impact than a larger, poorly designed ad.

You can argue then that a larger, well designed ad would still be better. Maybe. Why?

 

Will it generate the response you want?

To get the desired response, your ad must be read. Even if the larger ad is seen, more content and a reader in a hurry could result it being glanced over.

You need to consider your target audience and your message. Are you looking to promote a sale or event? Is the ad designed for branding?

A small ad may be perfect for promoting a single sale item. Larger ads are great if you’re having a blowout sale or offer a lot of different services. A large ad done well is a great branding tool, but could 2 smaller ads in the same magazine create a bigger impact (2 ways to catch the reader’s attention and twice the opportunity)?

Ultimately, the size of the ad you choose to run should depend on what you want to say (as well as your budget). Remember, you can only fit so much into that little box and have it readable.

 

The Proof:

I proved this recently with a client. They insisted that I put into their half page ad a list of everything they did. It was almost as long as this article! Line after line of text that got so small it was almost illegible. Then of course there was the logo, name and pictures of them with their dog and trucks.

Oh. And. lastly the coupon.

They insisted that I put into their half page ad a list of everything they did. It was almost as long as this article! Line after line of text that got so small it was almost illegible. Then of course there was the logo, name and pictures of them with their dog and trucks.

In addition to that ad, I gave them a ¼ page ad space in which we designed a simple ad. One sentence of text, their logo, contact information and no coupon. This company tracks every dollar they spend on advertising.

 

In the end, this ¼ page ad brought in more clients than the big descriptive one. They now leave their content to us.

 

And as long as we’re talk about size….

Shape matters too. Google Research, shows wide ads tend to outperform taller, longer ads because of the way people read through the Ad. Wider ads are more comfortable to read.

So…..

Size matters and…

Bigger isn’t always better!

When choosing print advertising, having a choice of ad size in your chosen medium allows you to advertise within your budget it’s presentation of your business and product that counts.

 

Your Turn.

What has been your experience with ad sizes? I’d love to hear from you.

Annie

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