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Upside Down and Sideways

Doing the work I do…
It’s All In The Presentation Right?

It was Christmas, you know the time to buy gifts you think your significant other might want – the ones they could buy for themselves but won’t? This is the problem when you’ve been together awhile.

I like to think out of the box. I’ve given my […]

By |January 4th, 2017|Categories: Relationship Marketing|Tags: , |Comments Off on Upside Down and Sideways

How Important Is It To Meet Your Deadlines?

We all have them, whether it’s for a family, personal or business event. If deadlines are not met, there are consequences.

For many small businesses, missing a deadline can be disastrous. But, many have the ability of setting their own. This provides a margin of safety.

 
Meeting deadlines is a 2 way street.
When running a magazine like […]

By |December 25th, 2016|Categories: Print and Direct Mail|Tags: , |Comments Off on How Important Is It To Meet Your Deadlines?

Reflections Of The Mother Of A Soldier

Service Above Self
I am member of Rotary International In Gig Harbor. The motto is “ Service Above Self ”. Being a new Rotarian I have given this much thought.

I’m also the mother of a Soldier. He served for 16 years in the British Army. He was in Iraq and Afghanistan three times. Thankfully, he came […]

By |December 8th, 2016|Categories: Community|Tags: |Comments Off on Reflections Of The Mother Of A Soldier

Creating Relationships – My Reflections from a Tradeshow

The Community Shopper Magazine may be an advertising magazine – generally seen as impersonal – but I want something more from it for my advertisers. I want to build relationships. I want to create a sense of community.

My reflections from a recent tradeshow:

Here I am sitting at another trade show event.  This morning I thought ‘ugh’! […]

By |November 30th, 2016|Categories: Relationship Marketing|Tags: , , |Comments Off on Creating Relationships – My Reflections from a Tradeshow

Expiration Dates: How To Create That Sense Of Urgency NOW

Print marketing can be used for a variety of purposes.

Branding – maybe you are a new business and want to get your name out there and pull people through the doors.

Top of Mind Awareness – People know who you are or about your product but you don’t want them to forget when they are ready […]

By |November 13th, 2016|Categories: Print and Direct Mail|Tags: , |Comments Off on Expiration Dates: How To Create That Sense Of Urgency NOW

The Power of Print Marketing In A Digital World

Leveraging direct mail in a digital world.
Small businesses cannot afford to ignore the value of online marketing. From Pay Per Click ad campaigns to social media, it can be a highly effective tool for generating leads and revenue at a minimal cost. That does NOT mean, however, that you can ignore print marketing.

Quality publications, highly […]

By |October 19th, 2016|Categories: Print and Direct Mail|Tags: , , |Comments Off on The Power of Print Marketing In A Digital World

THE POWER OF PRINT IN A DIGITAL WORLD, by Alyssa Grossman, LaunchSquad

Great article – originally posted on LaunchSquad
MAR 31 THE POWER OF PRINT IN A DIGITAL WORLD

By: Alyssa Grossman

At LaunchSquad, we probably hear the word “digital” upwards of 100 times a day (disclaimer: that might be an understatement). Digital connects us to one another and the brands we love. Digital means forward-thinking. Digital is the future.

Suffice […]

By |March 31st, 2015|Categories: Press|Tags: , , |Comments Off on THE POWER OF PRINT IN A DIGITAL WORLD, by Alyssa Grossman, LaunchSquad