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There’s One of ‘Those” Words Again

I’m not new to the world of websites. I’ve always had one, in one form or another, to promote the career I was in or my businesses. In the last 5 years though, I have really struggled to keep up.

 
Content, context, SEO, and keywords.
These words are part of the ‘new‘ language of the internet.

We are […]

By |February 26th, 2018|Categories: Online Marketing|Tags: , , |Comments Off on There’s One of ‘Those” Words Again

Take a good look. Who do you see?

Wow. Just $%*^$@% WOW!
My good friend Angie Witten at Harmony photography recently took some new photos for me. What kind did I want? Last year I did a boudoir shoot (Upside down and sideways), so I thought something simple and glamorous. I had begun to write this blog in my head thinking what a great […]

By |November 18th, 2017|Categories: Relationship Marketing|Tags: |Comments Off on Take a good look. Who do you see?

I often sit in coffee shops

Maybe it would be cheaper to rent an office?

My drink of choice is a double tall latte. I drink my daily calories and spend enough to feed a family for a day.  So why coffee shops? It gives me flexibility to travel to meet clients where they are and it brings them out of their […]

By |September 5th, 2017|Categories: Community|Tags: , |Comments Off on I often sit in coffee shops

I Get It. You Need To Pay The Bills

Too many businesses get caught with no cash flow. The quick fix is to discount prices and start advertising promotions. It may seem like a good idea, a quick way to raise funds and it could easily make things worse.

You still need to have a plan in place. You cannot just slash prices and offer […]

By |August 15th, 2017|Categories: Print and Direct Mail|Tags: , |Comments Off on I Get It. You Need To Pay The Bills

Size Matters But What You Do With It Really Counts

Yes, size matters! It isn’t always bigger that’s better though. It’s all about what you do with it really counts.

 
Will the ad stand out?
Does it catch the reader’s attention? For any ad to be successful it must be seen. Bigger isn’t necessarily the answer to standing out. The ad’s design matters here. The colors used, […]

By |July 17th, 2017|Categories: Print and Direct Mail|Tags: , |Comments Off on Size Matters But What You Do With It Really Counts

When It Rains, Jump In Puddles!

Cold calling by phone is horrid.
I hate doing it. It makes me physically ill. Unfortunately, it’s a necessary evil that comes with the territory. I try to commit myself to an hour a day. Results are very low. Most business owners get so many calls they tend to automatically say no. But the books and […]

By |April 20th, 2017|Categories: Community|Tags: , |Comments Off on When It Rains, Jump In Puddles!

Suck it up, Walk In And Introduce Yourself

Are You Networking?
Some people are terrified of networking. I know I was in the beginning. Couldn’t let that stop me. To grow my business I knew I had to do something. I had to stop being passive and put myself where other business people were.

You may not be comfortable at first in a big group. […]

By |March 21st, 2017|Categories: Community, Relationship Marketing|Tags: , , |Comments Off on Suck it up, Walk In And Introduce Yourself

How Much Is My Time worth

How much is MY time worth?
Stood up again!  Do they not realize I drove a long way? Made sure I was a few minutes early? That I have things to do?

I recently called a member in a local networking group I attend. I have not met them before but following the unwritten rule I set […]

By |March 2nd, 2017|Categories: Relationship Marketing|Tags: , |Comments Off on How Much Is My Time worth

Yes You Built Your Business But If You Want Customers…

Setting up business is a daunting task.
You have a great idea, come across a great opportunity and you’re sick of working for someone else. Fate has stepped in. I have seen many business owners set up, sit back, wait and closed after 6 months.  Why?

They spent a bunch of money on setting up the best […]

By |February 16th, 2017|Categories: Print and Direct Mail|Tags: , , |Comments Off on Yes You Built Your Business But If You Want Customers…

Making An Offer Specifically For New Customers Makes Sense, Right?

We all want new customers so making an offer specifically for them makes sense, right?

As a consumer, here is my problem:

Why would I go back to a store I have been loyal to and find myself standing next to a first timer who gets a better deal than me? Or whose name you know better. […]

By |January 24th, 2017|Categories: Relationship Marketing|Tags: , , |Comments Off on Making An Offer Specifically For New Customers Makes Sense, Right?