I’m not new to the world of websites. I’ve always had one, in one form or another, to promote the career I was in or my businesses. In the last 5 years though, I have really struggled to keep up.

 

Content, context, SEO, and keywords.

These words are part of the ‘new‘ language of the internet.

We are all expected to know what these words mean as soon as they fall out of an ‘experts’ mouth. Maybe you wouldn’t (or don’t), but I automatically went into ‘nodding mode’ and tried in vain not to have a blank look on my face. I felt stupid. I knew I should know what they mean, and I didn’t in this context.

Content is a very general word. This is something we put into something else right? Not so hard and I understood what was meant by it when it came to websites. My problem is I can talk the hind leg off a donkey, but draw a blank when deciding what to put IN a website.

Context is a bit trickier. This is like matching up socks. You need them to fit with the outfit (and yes, it’s a woman thing.) Your content needs to ‘match’ what your audience wants or needs. My content problem just got worse.

SEO and keywords are how people find you using words they randomly select. I say randomly because everyone thinks differently. Being English, I know I don’t search the same words as my American Husband.

I gave in. I hired people. To be honest, it took me a long time to find Robert (Tactical Social Media). He took the time to explain them, giving me bite-size pieces to work with so I could understand them.

 

I’m learning.

Over the years I have discovered that templates are the easy way and most web designers use them. Unfortunately, those using them do so because they are the ‘easy way.’ That means you’re less likely to get a website good for SEO (I really am learning).

I now know that you have to supply what is put on your website (content), not the web developer. Robert is more than able to write this stuff for me, but as he points out, it’s about injecting my personality into my business and giving it a perspective he is not able to do.

I know the context of what I write (content) has to be relevant to you and your business regardless of the subject. “Don’t miss match the socks because the whole outfit may not work.”

Sometimes I wander off subject. My business pages or website will have something not necessarily about magazine advertising, direct mail or printing. That’s OK. I like to talk from the heart and make the things I do write a teachable moment, even if I’m the only one listening. I do try to take into consideration who is in my audience (context), who will benefit, and who would be supportive.

 

The funny part.

I found myself telling web developers just what I have written here. If they don’t explain what kind of content they need and in what context it needs to be written, we are all going out in our mismatched socks.

Experts have to try to remember we are not all inclined to speak internet. Some of us are a little older and have never had to put thought into using content or context in daily life.

This is where Robert’s help was invaluable. He explained what I needed to learn in a way that worked for me. And it made sense. I learned what content I needed, why I needed it, and how to match what I wrote to my audience (context). I understand the use of keywords and how what I write can help my SEO.

 

My advice – Beware who you hire.

Find someone who can speak to you on your level. You will be amazed how quickly you learn and start to enjoy the experience. If you fall into the ‘nodding mode’ and made to feel stupid when you do, find someone else.

Before finding Robert, I didn’t blog. Honestly, the word made me gag.

Social media? I gave the old thumbs up or 2 to 3-word comments on Facebook.

LinkedIn??? What was that about? I supposed I should have one so I joined the herd, filled in the profile, and unless I got an email, I forgot about it.

Now, I enjoy blogging. I even spend more time on social media. It’s improved my business, and the struggle to keep up, while there, is manageable. I have help.

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